Women's best sellers
Best Perfumes for Women: Our Top 10 Best Sellers
Our ten favourite women's fragrances, hand-picked from customer favourites and years of helping people choose in our shop. We have been making perfume since 1991, and every scent is long-lasting, cruelty-free Eau de Parfum.
Our top 10 women's perfumes
Chosen by our team from the scents customers love most and recommend to friends. Each one is a reliable, long-lasting place to start.
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1
ZAG Zodiak 543 BR Eau de Parfum 100mlInspired by Baccarat Rouge 540£31.49
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2
ZAG Zodiak 560 KI Eau de Parfum 100mlInspired by Kirke£31.49
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3
ZAG Zodiak 59 JA Eau de Parfum 100mlInspired by J'Adore£31.49
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4
ZAG Zodiak 019 AN Eau de Parfum 100mlInspired by Alien£31.49
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5
ZAG Zodiak 339 BO Eau de Parfum 100mlInspired by Black Opium£31.49
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6
ZAG Zodiak 348 OL Eau de Parfum 100mlInspired by Olympea£31.49
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7
ZAG Zodiak 544 MW Eau de Parfum 100mlInspired by My Way£31.49
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8
ZAG Zodiak 071 CH Eau de Parfum 100mlInspired by Chloe£31.49
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9
ZAG Zodiak 551 EP Eau de Parfum 100mlInspired by Erba Pura£31.49
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10
ZAG Zodiak 586 DQ Eau de Parfum 100mlInspired by Q£31.49
What makes a women's fragrance a best seller?
Our most popular women's scents combine a memorable opening with a warm, long-lasting base. Florals with vanilla or amber underneath feel elegant all day, sweet gourmand scents with caramel, praline or vanilla feel cosy and indulgent, and fruity scents keep things bright and playful. The best sellers are the ones that still smell beautiful hours after the first spray.
Choose by scent family
If you already love a particular perfume, you know your scent family. Start there, then explore the others.
Choose by occasion
A light scent for the office and a rich scent for an evening out are often two different bottles. Our longest-wearing fragrances are perfect if you want one spray to last the whole day.
Try before you buy
Every scent comes as a 2ml sample from £1.89 and many as a 15ml travel spray, so you can see how a fragrance develops on your skin before choosing the full 100ml bottle.
Frequently asked questions
How is the top 10 chosen?
Our team hand-picks it from customer favourites, reviews and years of in-store advice. For the full list ranked by sales, see our best sellers collection.
How long do your women's perfumes last?
Every fragrance is Eau de Parfum strength, which lasts much longer than Eau de Toilette. How long a scent lasts also depends on your skin and the scent family, with ambers and gourmands usually lasting longest.
Which women's perfume is best for everyday wear?
Soft florals, clean musks and light fruity scents are the easiest to wear every day, including at work.
Can men wear these fragrances?
Of course. Many of our best sellers are unisex, and scent is personal. Our unisex collection is a good place to explore.