Floral fragrances are the heart of perfumery — romantic, elegant and endlessly varied, from a single dewy rose to lush bouquets of jasmine, peony and freesia. They can be soft and powdery or rich and heady, which makes floral the most versatile family of all: there's a floral for every mood, season and occasion. If you love scents that feel graceful and feminine, this is home.
Our floral-inspired Eau de Parfums capture that beauty at a fraction of designer prices, with the concentration to bloom on the skin for hours. Browse the collection below, or explore by note to find your exact profile — from fresh spring florals to deep, velvety white flowers.
Key notes: Rose · Jasmine · Peony · Freesia · Tuberose · Iris
FAQ
What does a floral fragrance smell like?
Like fresh flowers — anything from a light, dewy rose to a rich, heady bouquet. Florals range from soft and powdery to lush and sweet.
Which floral should a beginner choose?
Start with a soft, fresh floral (rose, peony or freesia) for an easy, universally liked scent. Heady white florals like tuberose are bolder and best once you know you love florals.
Are floral perfumes long-lasting?
It depends on the flowers — lighter florals are softer, while white florals and rose-based blends have real staying power. Ours are formulated for strong, all-day wear.