The perfume industry's best kept secret
Here's the thing nobody tells you about expensive perfume: you're paying £200 for about £15 worth of juice. The rest? Marketing, packaging, and the delusion that luxury brands overheads are somehow your problem.
We've cracked the rather obvious code: take the same scent—florals, woods, orientals, whatever tickles your olfactory fancy—make it last all day, and charge what it actually costs to make rather than what a focus group says you'll tolerate paying.
Three hundred fragrances. Same luxury. None of the psychological tax for carrying someone else's logo around. Rather elegant solution, really.
