Men's best sellers
Best Perfumes for Men: Our Top 10 Best Sellers
Our ten favourite men's fragrances, hand-picked from customer favourites and years of helping people choose in our shop. We have been making perfume since 1991, and every scent is long-lasting, cruelty-free Eau de Parfum.
Our top 10 men's perfumes
Chosen by our team from the scents customers love most and recommend to friends. Each one is a reliable, long-lasting place to start.
-
1
ZAG Zodiak 240 SD Eau de Parfum 100mlInspired by Sauvage£31.49
-
2
ZAG Zodiak 112 MI Eau de Parfum 100mlInspired by One Million£31.49
-
3
ZAG Zodiak 224 IN Eau de Parfum 100mlInspired by Invictus£31.49
-
4
ZAG Zodiak 211 BL Eau de Parfum 100ml£31.49
-
5
ZAG Zodiak 269 PH Eau de Parfum 100mlInspired by Phantom£31.49
-
6
ZAG Zodiak 424 RJ Eau de Parfum 100mlInspired by Elysium£31.49
-
7
ZAG Zodiak 432 AS Eau de Parfum 100mlInspired by Angel'S Share£31.49
-
8
ZAG Zodiak 273 MI Eau de Parfum 100mlInspired by One Milion Royal£31.49
-
9
ZAG Zodiak 430 TC Eau de Parfum 100mlInspired by Tonka Cola£28.34
Was £31.49 -
10
ZAG Zodiak 431 HA Eau de Parfum 100mlInspired by Hacivat£28.34
Was £31.49
What makes a men's fragrance a best seller?
The men's scents that sell best tend to share three things: they last all day, they are easy to wear in most situations, and they get noticed without being overpowering. Fresh aromatic scents with bergamot and lavender work for the office, woody scents with cedar and vetiver feel smart and grown up, and warm spicy scents with pepper, tobacco or amber come into their own on evenings out.
Choose by scent family
If you know one fragrance he already likes, you know his scent family. Start there, then explore the others.
Choose by occasion
An everyday office scent and a night-out scent are rarely the same bottle. Our longest-wearing fragrances are ideal if he wants one spray to last the whole day.
Try before you buy
Every scent comes as a 2ml sample from £1.89 and many as a 15ml travel spray, so you can test how a fragrance wears on your skin before choosing the full 100ml bottle.
Frequently asked questions
How is the top 10 chosen?
Our team hand-picks it from customer favourites, reviews and years of in-store advice. For the full list ranked by sales, see our best sellers collection.
How long do your men's perfumes last?
Every fragrance is Eau de Parfum strength, which lasts much longer than Eau de Toilette. How long a scent lasts also depends on the skin and the scent family, with woody and spicy scents usually lasting longest.
Which men's perfume is best for the office?
Fresh aromatic and light woody scents are the safest choice for work: noticeable up close without filling the room.
Can women wear these fragrances?
Of course. Many of our best sellers are unisex, and scent is personal. Our unisex collection is a good place to explore.