Ask a room full of men what they're wearing and the same handful of names come up again and again. There's a reason certain scents became modern classics: they're versatile, they earn compliments, and they suit almost everyone. We've made inspired versions of the lot, as full-strength fragrances at a fraction of the designer price. Here are the best, grouped by the man and the moment they suit.
The fresh all-rounders
Clean, versatile and hard to get wrong. If you want one aftershave for work, the gym and everything in between, start here.
ZAG Zodiak 240 SD
Inspired by Sauvage, the reference point for modern men's fragrance: fresh, peppery and radiant, with an ambroxan glow that carries. If you buy one, this is the safe bet. 240 SD, inspired by Sauvage
ZAG Zodiak 251 AV
Smoky pineapple and birch, inspired by Aventus, the fruity-fresh scent that launched a thousand imitations, and still a reliable compliment magnet. our Aventus-inspired 251 AV
ZAG Zodiak 224 IN
Grapefruit-bright, sporty and clean, inspired by Invictus. A crowd-pleaser for younger wearers and warm days. 224 IN, inspired by Invictus
ZAG Zodiak 231 TE
Earthy, mineral and orange-tinged, inspired by Terre d'Hermès; the most grown-up of the fresh options and brilliant for the office. 231 TE, inspired by Terre d'Hermès
ZAG Zodiak 123 FH
The petrol-and-violet classic, inspired by Fahrenheit. Distinctive, nostalgic and still turning heads decades on. our Fahrenheit-inspired 123 FH
The bold statement scents
Sweeter, warmer and more attention-grabbing. Save these for evenings, dates and colder weather.
ZAG Zodiak 112 MI
Spicy, leathery and unmistakable, inspired by One Million. A confident, party-ready signature. 112 MI, inspired by One Million
ZAG Zodiak 260 BB
Cocoa and cracked pepper, inspired by Bad Boy; modern, moreish and very now. 260 BB, inspired by Bad Boy
ZAG Zodiak 268 SC
Honeyed, boozy and distinctive, inspired by Scandal for Men, for the man who wants to stand out. our Scandal-inspired 268 SC
ZAG Zodiak 269 PH
Lavender, lemon and vanilla, inspired by Phantom; fresh enough for day, sweet enough for night. 269 PH, inspired by Phantom
ZAG Zodiak 265 SH
Rich amber, saffron and rose, inspired by Opulent Shaik 77; powerful and luxurious for a real statement. 265 SH, inspired by Opulent Shaik 77
Want it to last all day? Choose the Eau de Parfum
Every scent above also comes as a full-strength Eau de Parfum. The aftershave is the lighter, fresher splash; the Eau de Parfum holds far more fragrance oil, so it projects harder and lasts from morning right into the evening. Same scent, more staying power. If longevity is your priority, pick the EDP version instead:
Fresh all-rounders: 240 SD, 251 AV, 224 IN, 231 TE, 123 FH.
Bold statement scents: 112 MI, 260 BB, 268 SC, 269 PH, 265 SH.
Or browse every option in men's Eau de Parfum.
How to choose
If you're not sure, pick a fresh all-rounder first, they flatter almost everyone and work all year. Add a bold statement scent later for evenings and winter. And remember the label matters: an aftershave splash is lighter and fresher, while an Eau de Parfum lasts far longer, so if all-day wear is the goal, see our guide to concentrations.
Browse the full men's aftershaves, step up to a long-lasting men's Eau de Parfum, or explore by style with our fougère, aquatic and woody families.
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